Your website’s link profile is basically one of your biggest areas of concern. Given the kind of penalties levied by Google for any misconduct related to your link profile, the concern is well-justified. The truth is that link profile building is a time-consuming activity that requires judicious decisions; especially when you are pondering over the […]
When you talk to Ellen DeGeneres, what you see is what you get. Off stage, away from the cameras, Adweek’s Media Visionary is as genuine and thoughtful as the likable persona she’s cultivated during her long, remarkable career as an entertainer, writer, producer, and LGBTQ and animal activist. Doug Inglish/Warner Bros. Entertainment Inc. Her signature…
It’s been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new revenue streams. We’ve seen great leadership from media executives…
In the era of Peak TV, the degree of difficulty is higher than ever for shows and networks as they try to make an impact with viewers. That’s what makes this year’s TV Hot List winners so impressive, as the list reveals all the ways the industry is changing–from Netflix taking up all the oxygen…
Adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is usually enough to satisfy a Snapchatter’s creative needs. And that’s perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all “Van Gogh” on their pictures and videos. But there are also […]
Given that more than 65% of the population are visual learners, infographics are an incredibly useful tool to present complex data points in a simple and memorable way. After all, research tell us it only takes us 150ms for our brains to process a symbol and only an additional 100ms to attach a meaning to […]
When you see someone walking down the street with new sunglasses on, do you stare at them? Really stare at them, from every angle? If you’re fortunate enough to have a selfie with President Obama, with Bono or with Sarah Jones, what do you look at when you look at the picture? Do you focus […]
Whether you are the CEO of the company or just an employee, you work so hard to build up your business, its reputation, and to gain positive customer/client reviews. It’s frustrating when someone attempts to ruin that hard work by leaving a fake negative review online, and in the age of “fake news” and sponsored […]
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we discuss how to implement Instagram’s new two-factor authentication update and weigh the pros and cons of Facebook’s new […]
Culture is changed by design, and design by culture. There are things that look ‘right’, and others that don’t. We notice the mistyped word, the straight quote, the lousy kerning. But then, the paradigm shifts. An illuminated manuscript and a dime-store novel are both books, but neither would look right to someone accustomed to the […]