Did you know, only 5% of our brain’s decision making is conscious? Leaving 95% for decisions made on a nonconscious level. As marketers, charged with increasing the quality and quantity of conversions (i.e. decisions), how do we address the 95%? Roger Dooley, speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with […]
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When we were kids in school, we all learned from our parents (hopefully) that a lie of omission is still a lie. Unfortunately, it would appear that Facebook still hasn’t gotten that memo. “Uh Oh, What Did Facebook Do Now?” In 2016, a group of advertisers filed a lawsuit in California, alleging Facebook provided falsified […]